Job Description

ABOUT THE COMPANY:

Edward Martin is an online porcelain tile e-commerce platform that caters to a wide array of clients, including Architects, Interior Designers, Pool Designers, General Contractors, Tile Installers, and Homeowners with a keen interest in Interior Design and DIY Projects. Our goal is that each customer finds the perfect blend of high-end aesthetics and value in our extensive tile collection.

KEY RESPONSIBILITIES:

• Data-Driven Strategy: Analyze social media performance using platforms to identify growth opportunities. Leverage analytics to inform and refine social media strategies that meet business objectives. Work with Social Media Coordinator on reporting, offering actionable insights. 
• Team Leadership & Collaboration: Manage and mentor the Social Media Coordinator, ensuring timely content review and reporting. Partner with creative and marketing teams to align messaging, visuals, and campaigns across all platforms.
• Content Creation & Campaign Management: Plan and execute social media campaigns on Meta, Pinterest, TikTok and Linkedin from in-house content development to partnering with content creators. Overseeing that all content reflects the Edward Martin aesthetic while staying fresh and engaging. Identify and build strong relationships with talented content creators who align with the brand’s vision.
• Community Engagement & Growth: Engage with the community by responding to DMs, comments, mentions, and tags, fostering strong relationships with followers. Monitor and escalate customer support issues to the appropriate teams.
• Cultural Zeitgeist: Know relevant cultural and social media trends, identifying opportunities to amplify the brand’s voice in meaningful ways. Capitalize on viral moments to drive conversation and engagement. 

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience in social media management with a focus on Instagram.
• Strong understanding of social media strategy, planning, and analytics tools (e.g., Instagram Insights, third-party platforms).
• Excellent written and verbal communication skills.
• Proficiency in graphic design and video editing tools is a plus.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Creative thinking and a strong visual eye for aesthetics.
• Strong analytical mindset with the ability to translate data into actionable strategy.
• Passion for the home and e-commerce industry.
• A proactive, adaptable, and collaborative work ethic. 

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