Digital Marketing Manager Job at The Athlete's Foot, Atlanta, GA

bkpGSlNIMFVMWUZVZUJ5ajh2V1lZSWYxSkE9PQ==
  • The Athlete's Foot
  • Atlanta, GA

Job Description

Overview

We are looking for a mid-level Digital Marketing Manager who will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products, and services. Responsible for leading and executing digital marketing strategies across multiple channels, while supporting global initiatives to enhance brand presence, engagement, and performance in diverse markets. The ideal candidate has direct experience and a proven track record of driving growth through comprehensive and data-driven marketing campaigns.

Responsibilities

Strategic & Brand:

Develop and execute innovative digital marketing strategies to drive The Athlete’s Foot USA brand awareness/consistency, online revenue, customer acquisition, and retention. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

Channel Management:

Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, PPC, email/SMS, social media, and display advertising. Manage and optimize campaigns across all channels concurrently to maximize reach and impact.

Content Development:

Develop and maintain a content editorial calendar in-line with marketing strategy and own the content distribution across various channels. Create and implement content distribution plans to reach and engage the target audience with optimizing landing pages and user funnels.

Data Analytics:

Utilize data-driven insights to identify opportunities, track performance, and optimize campaigns for maximum ROI. Own and present/report on key performance metrics (KPIs) and provide actionable recommendations for improvement.

Collaboration and Leadership:

Collaborate with internal and external teams to ensure consistent messaging and branding across all digital channels. Proactive understanding of industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts. Manage social media coordinator to ensure KPIs are being met.

Budget Management:

Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Job Tags

Similar Jobs

Ripple Logics

Software Support Agent Job at Ripple Logics

 ...Overview This position requires customer support for agents using software for their clients. Communicating with agents regarding any support required to use the software. The Agent Success and Support responsibilities include innovating and expanding the support... 

State Farm

State Farm Small Business Owner Job at State Farm

 ...Join the leader. With the brand recognition of a Fortune 500 company, State Farm agents offer products to help customers meet their insurance and financial services needs. Run a small business as a State Farm agent. Being a State Farm agent gives you a unique opportunity... 

Ascendo Resources

Compliance Officer Job at Ascendo Resources

 ...Key Responsibilities: Monitor compliance with federal, state, and local regulations. Conduct audits to identify risks and implement...  ...~ Strong understanding of financial regulations (e.g., BSA, AML). ~ Excellent analytical, communication, and problem-solving... 

Constellation

Designer Job at Constellation

 ...22, our platform won the Digiday Technology Award for Best Marketing Automation Platform. About the Role We are seeking a Designer to join our dynamic Creative Team, specializing in high-impact visual storytelling for our clientsprimarily in the automotive industry... 

The Hawk Group

Database Administrator Job at The Hawk Group

 ...The Database Administrator (DBA) is responsible for the design, implementation, security, ongoing support, and optimization of enterprise databases...  .... Performs Personally Controls and monitors system-level and database and security to enterprise production databases...