Digital Marketing Manager Job at The Athlete's Foot, Atlanta, GA

bkpGSlNIMFVMWUZVZUJ5ajh2V1lZSWYxSkE9PQ==
  • The Athlete's Foot
  • Atlanta, GA

Job Description

Overview

We are looking for a mid-level Digital Marketing Manager who will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products, and services. Responsible for leading and executing digital marketing strategies across multiple channels, while supporting global initiatives to enhance brand presence, engagement, and performance in diverse markets. The ideal candidate has direct experience and a proven track record of driving growth through comprehensive and data-driven marketing campaigns.

Responsibilities

Strategic & Brand:

Develop and execute innovative digital marketing strategies to drive The Athlete’s Foot USA brand awareness/consistency, online revenue, customer acquisition, and retention. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

Channel Management:

Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, PPC, email/SMS, social media, and display advertising. Manage and optimize campaigns across all channels concurrently to maximize reach and impact.

Content Development:

Develop and maintain a content editorial calendar in-line with marketing strategy and own the content distribution across various channels. Create and implement content distribution plans to reach and engage the target audience with optimizing landing pages and user funnels.

Data Analytics:

Utilize data-driven insights to identify opportunities, track performance, and optimize campaigns for maximum ROI. Own and present/report on key performance metrics (KPIs) and provide actionable recommendations for improvement.

Collaboration and Leadership:

Collaborate with internal and external teams to ensure consistent messaging and branding across all digital channels. Proactive understanding of industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts. Manage social media coordinator to ensure KPIs are being met.

Budget Management:

Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Job Tags

Similar Jobs

Prysmian Group

Hyperscale-Long Haul-Middle Mile Business Development Job at Prysmian Group

**Hyperscale-Long Haul-Middle Mile Business Development Role - Digital Solutions Business Unit** **Company Overview** _Prysmian is the...  ...involves base salary + quarterly bonus program. A company car is included as part of the compensation package.The successful candidate... 

Truchan Towing & Recovery Inc

Tow Truck Driver Job at Truchan Towing & Recovery Inc

 ...Job Summary We are currently seeking an experienced Wrecker Driver to join our team! In this role, you will be responsible for responding...  ...for private property impounds, accident recovery, and other towing needs Operate a wrecker with a strong understanding of safety... 

Lumicity

Artificial Intelligence Researcher Job at Lumicity

 ...We're Hiring: Research Scientist, Machine Learning for Protein Design We're a VC-backed, early-stage startup using advanced ML to engineer carbon-negative polymers through synthetic biology and enzymatic synthesis. Our mission spans climate tech, industrial biotech... 

SeniorLIFE of PA

Registered Nurse (RN) - Weekday Evening On-Call (M - Th = 4:30 pm to 10:30pm) Job at SeniorLIFE of PA

 ...weekday on-call position at Senior LIFE. *Schedule of the Registered Nurse (RN)** Monday - Thursday 4:30 pm to 10:30pm * Work From Home * *Home Visits Required**Benefits of the Registered Nurse (RN)** $250.00 GUARANTEE * $45.00 hourly rate for home visits... 

Geissele Automatics Inc.

Project Manager (Government) Job at Geissele Automatics Inc.

 ...documents; communicate effectively to all levels of the organization. Strong organization skills and excellent time management. Lean Six Sigma Green Belt Certification preferred. Advanced computer skills to include MS Word, Excel, Visio, PowerPoint and Project....