Job Description

goodboybob Coffee Roasters

Wholesale Sales Manager

Company Overview

Goodboybob is a passionate, innovative coffee roaster with our own roastery and two bustling cafés dedicated to serving exceptional, artisanal coffee. Our mission is to better the human condition from farm to cup, and our commitment to quality, sustainability, and community has set us apart in the specialty coffee industry. Fresh off a round of investor financing, we are in growth mode with significant expansion plans. We are looking for an experienced and motivated Wholesale Sales Manager to unlock our next chapter of growth.

Position Overview

As the Wholesale Sales Manager at goodboybob Coffee Roasters , you are results-driven and will develop sales relationships throughout Los Angeles and Southern California while also fielding opportunities throughout the USA. We are seeking a seasoned sales professional with a proven track record of sales results who brings a book of potential business, is eager to close new accounts, and shares our passion for outstanding coffee and exceptional service.

This position will expand and manage our business-to-business client base, developing and implementing a robust wholesale sales program and supporting wholesale clients to grow their business with goodboybob. Expect regional travel along with occasional out-of-market travel.

Key Responsibilities

Business Development

• Identify and target new business opportunities in the wholesale market.
• Build and nurture relationships with potential clients, including brand-aligned cafes, restaurants, hotels, institutional accounts, and specialty retailers.
• Develop a deep understanding of client needs and tailor solutions to meet their specific requirements.

Wholesale Sales Program Development

• Design and implement a comprehensive wholesale sales program that aligns with the values and unique offerings of goodboybob.
• Identify solutions and help develop a wholesale online portal for goodboybob.
• Work with Company leadership to develop pricing structures, order processes, and promotional incentives.
• Work closely with internal teams to develop sales materials, product catalogs, and other resources to support the wholesale program.

Account Management

• Manage and grow existing wholesale accounts by providing excellent customer service and support.
• Collaborate with clients to understand their inventory needs, seasonal demands, and marketing initiatives.
• Ensure timely and accurate order fulfillment, working closely with internal teams to meet customer expectations.

Sales Strategy and Planning

• Develop and implement a robust wholesale sales strategy aligned with Company goals.
• Analyze market trends, competitor activity, and customer feedback to refine sales approaches.
• Set and achieve sales targets, regularly monitoring performance and adjusting strategies as needed.

Product Knowledge and Training

• Stay informed about industry trends, product offerings, and coffee market dynamics.
• Conduct training sessions for wholesale clients to enhance their product knowledge and optimize sales opportunities.

Cross-Functional Collaboration

• Collaborate with the marketing team to create compelling sales materials and promotional campaigns.
• Work closely with the operations and logistics teams to ensure efficient order processing and delivery.

Qualifications

• Bachelor’s Degree, a plus 
• 5+ years Proven sales experience in Hospitality, Specialty Coffee and/or Food and Beverage
• Hunter mentality, fearless and tenacious in seeking new business in the competitive coffee market.
• Skilled at negotiation and navigating sometimes complex deals with a solution-oriented mindset.
• Organized and skilled at prioritizing and following up.
• A love of great coffee and a passion for hospitality.
• Excellent written, oral, and interpersonal communication skills. 
• An existing book of business and relationships with vendors for equipment servicing and procurement.

What We Offer

• Competitive salary, commission, and benefits package.
• Opportunities for career advancement and professional development.
• A dynamic, supportive, and creative work environment.
• Commission structure based on performance.
• This position reports to the VP of Coffee.

Working Conditions 

• Fast-paced environment that requires balancing planning and execution.
• In-market travel 75% of the time. Out-of-market travel 25% of the time.

This role offers an exciting opportunity to shape the future of a unique coffee brand and make a significant impact in the evolving coffee industry.

Visit to learn more.

Benefits

• Strong Medical, Dental, and Vision Benefits Package 
• 401K Plan
• Strong education in Coffee and Culinary – there’s a lot to know, and it’s fun.
• Paid vacation and Wellness PTO
• Participation in fun events all over the country, including Car Racing events supporting the goodboybob racecar
• Free bag of coffee Every Week

Industry

• Coffee 
• Sales 
• Consumer Goods
• Food and Beverage
• Retail
• DTC and Omnichannel

Job Type: Full-time, Hybrid OK

Starting date: The position is available immediately

Salary and Commission/Bonus: Commensurate with experience.

To apply, interested candidates, please submit the following:

1.  Cover letter - detailing your relevant experience and vision for developing, leading and expanding a wholesale sales program for a dynamic coffee business. 

2.  Resume

All submissions are confidential.

EEO Statement

Goodboybob is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, pregnancy, national origin, ancestry, age, marital status, physical or mental disability, genetic information, medical condition, veteran status, or any other class protected by local, state, or federal law.

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