Marketing Manager Job at American Threads, Orange, CA

bkpKTlRISWFMWVpRZmhLbytQQ1NZNFA5Smc9PQ==
  • American Threads
  • Orange, CA

Job Description

Job Overview:

The Marketing Manager will play a key role in shaping and executing the marketing strategy for American Threads. This individual will work cross-functionally with the E-commerce, Buying, and Retail teams to ensure all marketing initiatives are cohesive, aligned with brand values, and drive growth across multiple channels. You will oversee our social media platforms, run promotions, and collaborate with the E-commerce team on email campaigns to engage our community and drive sales.

Key Responsibilities:

  • Strategic Planning & Execution:
  • Develop and execute comprehensive marketing strategies that drive brand awareness, customer acquisition, and retention.
  • Work closely with the E-commerce, Buying, and Retail teams to ensure alignment across marketing, product assortment, pricing, and in-store experiences.
  • Collaborate with cross-functional teams to ensure that marketing initiatives align with the overall brand direction and seasonal goals.
  • Campaign Management:
  • Oversee the execution of marketing campaigns across various channels, including email, social media, paid ads, and in-store promotions.
  • Create, implement, and manage promotional campaigns that align with product launches, sales events, and seasonal trends.
  • Collaborate with the E-commerce Specialist to plan and execute email marketing campaigns, ensuring they are optimized for conversions.
  • Social Media & Content Strategy:
  • Manage and grow the brand’s social media presence across platforms (Instagram, Facebook, TikTok, Pinterest, etc.), ensuring consistency with the brand’s voice, tone, and aesthetic.
  • Develop a content calendar for the content teams, ensuring engaging, on-brand content that drives customer engagement and traffic.
  • Analyze performance metrics and make data-driven decisions to optimize social media strategies.
  • Brand Consistency & Visual Identity:
  • Ensure all marketing materials (digital, print, and in-store) are consistent with the brand’s visual identity, messaging, and tone.
  • Work with the creative team to develop compelling visuals, photography, and copy that resonate with our target audience.
  • Reporting & Analysis:
  • Track and report on the performance of marketing campaigns across all channels.
  • Provide actionable insights based on data, and make recommendations to optimize future campaigns for better results.
  • Analyze sales and website traffic data in collaboration with the E-commerce team to assess the impact of marketing initiatives.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, preferably in the fashion, e-commerce, or retail industry.
  • Proven experience in cross-functional collaboration, especially with E-commerce and Buying teams.
  • Strong understanding of digital marketing, including email campaigns, social media marketing and SEO.
  • Exceptional written and verbal communication skills.
  • Highly organized, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Analytical mindset with the ability to interpret data and drive decision-making.
  • Creative thinker with a passion for fashion and trends.
  • Experience with email marketing and social media management tools

Why Join Us:

  • 401K and company matching
  • Health Benefits
  • Paid Time Off
  • Generous Company Discount
  • Opportunity to make a direct impact on a growing fashion brand.
  • Work in a dynamic and creative environment with a passionate team.

If you're a strategic thinker with a passion for fashion and a proven track record in driving results across multiple marketing channels, we’d love to hear from you! Apply now to be part of an exciting, fast-paced company that’s redefining women’s fashion.

Job Tags

Similar Jobs

Swoon

Sr. Data Systems Analyst Job at Swoon

 ...Swoon is actively seeking a Sr. Data Systems Analyst to join the team! What your day-to-day look like? Responsible for formulating system scope and objectives, gather requirements, convert business requirements into technical requirements based on the architecture... 

VistAbility

In-Home Caregiver Job at VistAbility

 ...A Day in Your Life: Implement personalized 1:1 or 1:2 in-home and community activities, promoting independence and personal growth...  ...shopping, travel, theme parks, and more!~ Employee Assistance Program providing free financial, legal, and mental health services.... 

NetApp

Technical Education Consultant Job at NetApp

 ...Technical Education Consultant RTP office - Hybrid Position As a NetApp Learning Services (NLS) Education Coordinator you provide a full range of logistical, operational, and project management services for employee and partner trainings, including online and instructor... 

RUSSIAN SPEAKING JEWISH COMMUNITY OF SAN FRANCISCO BAY AREA

Administrative Assistant Job at RUSSIAN SPEAKING JEWISH COMMUNITY OF SAN FRANCISCO BAY AREA

 ...We are a small Jewish non-profit organization looking for some part time, flexible administrative help. The position is mostly remote with occasional office hours in the Richmond District of San Francisco Main Duties will include: -Organizing office, including... 

Sunstate Equipment Co., LLC

Heavy Equipment Operator Job at Sunstate Equipment Co., LLC

 ...Equipment Support II Sunstate Equipment Co.: Where Safety and People are Core Values! We take care of our People and it shows!...  ...on a case-by-case basis. Previous 1 year of experience with operating construction equipment, or construction experience is preferred...