Job Description

Marketing Analyst

Financial Services

$100,000 - $115,000 + Bonus

Remote - EST/CST

THE ROLE- Marketing Analyst

In this capacity, you will be responsible for tracking, analyzing, and reporting on the performance of marketing campaigns. You will work closely with the marketing team to build and optimize reporting capabilities, perform ROI analysis, and contribute to the testing and execution of new marketing strategies.

KEY RESPONSIBILITIES:

• Monitor and analyze marketing campaign performance, focusing on downstream metrics and return on investment (ROI).
• Write queries in Snowflake and manage data reports within the data warehouse.
• Utilize Salesforce to streamline reporting processes and enhance marketing insights.
• Design, build, and maintain dashboards and reports using tools like Looker, Tableau, and PowerBI.
• Collaborate with cross-functional teams to present findings and recommendations to key stakeholders.
• Support the marketing team by providing data-driven insights and operational reporting.
• Contribute to the ongoing improvement and scaling of reporting processes within the organization.

YOUR SKILLS AND EXPERIENCE:

• Bachelor's degree in Mathematics, Statistics, Computer Science, Economics, or a related field. Master's preferred.
• Hands-on proficiency with SQL is required; Python is heavily preferred.
• Deep understanding of using raw data to draw insights, including the entirety of the Data & Analytics landscape.
• Great communication skills and the ability to communicate trend analysis to both technical and non-technical audiences.
• Ample experience leveraging BI tools such as Tableau, PowerBI, Looker, etc. is needed.
• Experience in marketing analytics, specifically in data querying, report generation, and working with data warehouses.
• Familiarity with Salesforce for data reporting and management is needed
• Understanding of MMM or MTA models, with the ability to apply them to multi-channel marketing strategies.
• Ability to deliver presentations and recommendations to large groups, with a focus on clear communication of analytical insights.

BENEFITS - Marketing Analyst

As a Marketing Analyst, you can expect to earn up to $115,000 (depending on experience), a bonus, + highly competitive benefits

HOW TO APPLY?:

Please register your interest by sending your Resume to Oisin Ennis via the Apply link on this page

KEYWORDS:

Python, SQL, Marketing, Marketing Mix, Forecast, Forecasting, Campaign, Finance, Financial, Technology, Campaign, Trend Analysis, Analytics, Analysis Insights, Statistics, Performance Marketing, Customer Acquisition, Social, Web, Attribution Analysis, Market Mix, Market-Mix, Regression, Marketing Analytics

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