Job Description

Build Your Career with Ashley

Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business.

Email Marketing Specialist – Onsite: Tampa, FL

What Will You Do?

The Email Marketing Specialist plays a crucial role in executing Ashley's email marketing program, driving revenue and customer engagement through personalized, data-driven email campaigns. This position is responsible for the end-to-end management of daily email deployments, performance analysis, and campaign optimization within our Zeta Marketing Platform while maintaining strict quality standards and meeting revenue goals.

Primary Responsibilities

• Execute daily email campaign builds and deployments in Zeta Marketing Platform
• Manage audience selection and segmentation to meet daily send volume quotas
• Create compelling subject lines and optimize email content for maximum engagement
• Perform quality assurance on all email campaigns before deployment
• Analyze campaign performance and provide weekly insights and recommendations
• Collaborate with creative and merchandising teams to bring campaigns to life
• Maintain campaign calendar and coordinate with cross-functional partners
• Support personalization and A/B testing initiatives
• Monitor and report on key performance metrics including open rates, click-through rates, and conversion
• Ensure all emails adhere to best practices and compliance requirements

What Do You Need?

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in email marketing or digital marketing
• Proven experience with email marketing platforms (Zeta, Braze, Kalviyo, or similar)
• Strong analytical skills with ability to translate data into actionable insights
• Excellent attention to detail and quality control capabilities
• Strong project management and organizational skills
• Proficient in HTML/CSS
• Understanding of email marketing best practices and CAN-SPAM regulations

Preferred Qualifications

• Experience in retail or e-commerce email marketing
• Knowledge of personalization and marketing automation
• Experience with A/B testing and optimization
• Understanding of customer segmentation strategies
• Experience with mobile-responsive email design

Technical Skills

• Email Marketing Platforms (Zeta preferred)
• HTML/CSS, Shopify/Liquid scripting language
• Microsoft Office Suite (especially Excel)
• Google Analytics
• Data visualization tools
• Project management tools

Success Metrics

• Meeting daily/weekly send volume goals
• Email performance metrics (open rates, CTR, conversion)
• Campaign error rate reduction
• Testing program implementation
• Process improvement contributions

Core Competencies

• Strong analytical mindset
• Detail-oriented
• Creative problem-solving
• Excellent written communication
• Team collaboration
• Time management
• Results-driven
• Customer-focused

Growth Opportunities

• Advanced platform certifications
• Cross-channel marketing exposure
• Leadership development
• Strategic planning experience
• Performance marketing expertise

This position reports to the Senior Manager, Marketing CRM and works closely with creative, merchandising, and analytics teams to drive Ashley's email marketing success.

Who We Are

At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry.

Benefits We Offer

• Health, Dental, Vision, Employee Assistance Program
• Paid Vacation, Holidays, and Your Birthday off
• Generous Employee Discount on home furnishings
• Professional Development Opportunities
• Ashley Wellness Centers (location specific) and Medical Tourism
• Telehealth
• 401(k) and Profit Sharing
• Life Insurance

Our Core Values

• Honesty & Integrity
• Passion, Drive, Discipline
• Continuous Improvement/Operational Excellence
• Dirty Fingernail
• Growth Focused

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:

We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.

Search Firm Representatives Please Read Carefully:

Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.

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