Chief Marketing Officer (CMO)
About the Company
Well-established senior living provider
Industry
Hospital & Health Care
Type
Privately Held
About the Role
The Company is seeking a Chief Marketing Officer to lead the marketing division for a portfolio of senior living communities. The successful candidate will be responsible for designing and overseeing dynamic digital and traditional marketing campaigns to enhance brand visibility and market reach. This role involves managing partnerships with third-party vendors, developing and executing comprehensive marketing plans and budgets, and ensuring that all marketing activities align with both corporate and field operations. The ideal candidate should be an innovative and forward-thinking leader with a collaborative approach, particularly in working with sales and operations teams. Applicants for the Chief Marketing Officer position at the company should have a minimum of 10 years' of executive-level senior living leadership experience. The role requires a strategic thinker who can drive the marketing presence of the senior living provider across multiple states. Key responsibilities include leading a team, managing the marketing budget, and staying abreast of industry trends to ensure the company's marketing strategies are effective and competitive. The Chief Marketing Officer will play a critical role in the company's growth and expansion, and as such, a proven track record in a similar capacity is essential. The position demands a candidate with a strong background in both digital and traditional marketing, as well as the ability to adapt and innovate in a rapidly changing market.
Travel Percent
Less than 10%
Functions
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