Job Description

Job Description

Job Description

Brand and Content Marketing Manager

Learning Ally is a leading nonprofit education solutions organization that transforms the lives of struggling learners by delivering proven literacy solutions that help students reach their potential. Its mission is to radically change education, transforming the lives of children by providing reading interventions and solutions to help them succeed academically, build self-confidence, and thrive in school and beyond.

65% of fourth graders read below proficiency and are 400% more likely to drop-out of high school. And, for “most at risk” students (students of color, low income, English Language Learners and students with learning disabilities) the problem is even more acute.

Learning Ally seeks to break this cycle. With early student assessment, intervention and accommodation and professional development for educators, Learning Ally can identify and prevent learning issues by working with schools and educators to support new and struggling readers. Its solutions build a strong foundation for independent, engaged learners who are empowered to achieve socially, emotionally, and academically, regardless of background or learning difference.

Founded in 1948 as Recording for the Blind, to help soldiers who lost their sight in combat continue their education with audiobook products, Learning Ally has evolved to help individuals understand the unique ways they learn and match them to the solutions that enable personal achievement.

Today, Learning Ally positively impacts the lives of over 2.4 million students, 630,000 educators, and partners with nearly 3,000 districts and 24,000 schools nationwide. As we continue to expand our reach, we are dedicated to providing accessible, high-quality resources to support diverse learners and educational communities across the country. With a continued commitment to supporting students who learn differently, Learning Ally has joined researchers and neuroscientists from renowned institutions including UCSF and MIT, to better understand and address learning issues.

About the Role:

Learning Ally is searching for a Content Marketing Specialist to focus on communicating the value of the Learning Ally brand and its products and services for students and educators. This role will be responsible for driving brand awareness and customer engagement by ensuring the development of a cohesive brand presence, high-quality content marketing assets, and compelling messaging that resonates with educators across multiple channels. The ideal candidate will possess excellent visual design and writing skills, a strong understanding of the K-12 education market and digital marketing best practices, and the ability to work well independently as well as cross-functionally with Sales, Product, and Omnichannel Marketing partners and external vendors.

KEY RESPONSIBILITIES

• Serve as the Learning Ally brand expert and ensure the brand look, feel, and voice is consistent across Learning Ally materials and marketing channels.

• Partner with Product and Sales partners to develop engaging content marketing and thought leadership resources that communicate the value of partnering with Learning Ally.

• Monitor KPIs to track and measure the success of brand and content marketing campaigns.

• Work with internal and external stakeholders to ensure smooth content delivery across all channels.

Strategy Development

• Partner with Marketing, Philanthropy, and Government Relations partners in developing a cohesive Learning Ally branding story.

• Constantly find ways to improve the efficiency and effectiveness of brand and content marketing strategies.

• Research and develop content ideas that match the company’s tone and values.

• Keep up with current education trends, news, and events relevant to the industry.

Execution

• Implement brand and content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels.

• Create visually cohesive, engaging,and high-quality content including blog posts, infographics, case studies, videos, and podcasts.

• Develop content for lead generation activities across multiple channels including email, social media, web, and partnerships..

Performance Analysis & Optimization

• Monitor KPIs to track and measure the success of brand and content marketing campaigns.

• Test and leverage new technologies (AI) and approaches where possible.

Leadership & Collaboration

• Collaborate with Marketing, Government Relations, and Grants teams to understand market trends and customer priorities to inform brand and campaign messaging and timing.

• Work with internal and external stakeholders to ensure smooth content delivery across all channels.

• Serve as the Learning Ally brand expert and ensure the brand look and voice is consistent across all channels.

REQUIRED SKILLS AND ABILITIES

• Possess a Bachelor’s degree in Marketing, Design, Communications, or a related field

• Have a track record in brand and content marketing, design, writing, and digital marketing

• Possess strong skills in design, SEO, web marketing, social media, and CMS

• Familiar with Google Analytics or similar analytics tools

• Possess excellent design and communication skills and can create engaging written or visual content for different audiences across channels

• Have strong analytical and problem-solving skills

• Be a self-motivated individual who can work independently or as part of a team

• Have great organizational skills and can handle multiple projects and deadlines

• Be adaptable and able to learn new skills quickly

REQUIRED QUALIFICATIONS AND EDUCATION

• 7+ years branding or K-12 content marketing experience

• Bachelor’s degree with emphasis in Marketing, Communications or a related field

• 5+ years proven experience developing content that generates leads and ideally, conversion

Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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