I. Position Purpose
The Trade Marketing Analyst is responsible for the analytical support and category story development in support of the retail sales team for all Summit Hill Foods Retail Brands.
II. Position Responsibilities and Duties
Trade Management (70%)
• Assist in Promotional Strategy Development to help deliver sales growth while using Trade funds effectively
• Assist in annual Promotional Planning process for reach sales region which will be used to help create our annual operating plan
• After promotions are complete, Promotion Evaluation and Optimization will be a key responsibility of this role. This will help ensure Trade funds are being used efficiently.
• Deduction management – this role will work with accounting to help process customer trade spend accurately
Category Insights (15%)
• Work with both the Marketing and Sales teams to help develop fact-based, analytically driven assortment recommendations across all Summit Hill Foods Brands.
• Utilizing both syndicated data and Category Management principles, help develop information to be utilized with the Sales Brokers, Sales Directors and Sales VP.
Sales Analysis (15%)
Assist in Sales reporting needs including but not limited to:
• Creation and Maintenance of Selling Tools and Trackers
• Sales Trend & Opportunity Analysis
• Monthly reporting
• Retailer specific analysis
IV. Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Minimum 2 years Trade Marketing and/or Category Management Analytical experience in the CPG industry
• Excellent written and verbal communication skills
• Attention to detail and self-motivated / results driven to complete projects with excellence
• Solid Organizational skills including attention to detail and multi-tasking skills
• Strong working knowledge of Microsoft Office, SAP BI and Nielsen Discover Software
• Exploring opportunities for process improvement
• Excellent time management skills in a fast-paced environment
• Comfort working with multiple projects and deadlines
V. Working Conditions
• Work is a mixture of sedentary, virtual and face to face meetings with remote team members, with a large amount of collaborating, planning/coordinating, problem solving and critical thinking. Wide variety of positions worked with (VP, Sr. Directors, Brand Managers, and other cross-functional teams).
• Workload can consist of multiple, high-priority, potentially complex projects with short, demanding timelines; managing the workload of multiple systems (BI, Nielsen Answers, customer proprietary software systems) will be exceedingly demanding and will require a strong planning and technical skill set
• Hybrid Remote / The role requiresthe Sales Data Analyst to be physically present in the Rome, GA corporate headquarters for three days a week (Tue – Thu)
VI. Essential Skills/Proficiencies
• Advanced knowledge of Nielsen Discover and other data resources
• Experience with Trade Promotions Management software system a plus
• Strong data analysis skill set that generates relevant, actionable insights and recommendations
• Strong facilitator, excellent problem solver and decision maker
• Excellent presentation design skills
• Excellent Excel and Power Point skills
• Knowledge of both Sales and Marketing
• Above average ability to quickly learn new software
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